Analytical business report on what ethical consumerism means for Essay

Analytical business report on what respectable consumerism means for businesses - Essay Exampleprimary research has shown that while most respondents supported honest brands and were spontaneous to work in honorable companies, they still were not ready to pay higher price for ethical chocolate of the same taste and quality.During the past three decades the combination of words ethical consumerism has become progressively popular. This paper aims to provide an overview of the concept of ethical consumerism, supported with both primary and secondary research. For a more than specific analysis of ethical business, there was chosen an international chocolate manufacturer, the Hershey Company. The remainder of the paper is organise as follows Section 1 provides an overview of the concept of ethical consumerism, major issues and the benefits organisations gain from it Section 2 provides a brief overview of the Hershey Company followed with the analysis of the companys ethical busines s activity and its Corporate hearty Responsibility Section 3 reports the results of a primary research and discuses major findings Section 4 is a concluding part of the report followed by recommendations presented in Section 5.Even though the concept of ethical consumerism is known in society for centuries, it is only within the last thirty years that is has been transformed from a minority concern to a mainstream phenomenon (Yeow, Dean, and Tucker, 2013). In the past decades, the level of awareness of consumers about the ethical, environmental and sociable problems in the world has increase dramatically. People became more responsible in selecting suppliers of the products and providers of the services. This behaviour led to an increased popularity of the concept of ethical consumerism. In academic world, the term of ethical consumerism is defined as decision-making, purchases and other employment experiences that are affected by the consumers ethical concerns (Yeow, Dean, and Tu cker, 2013 88). In other words, while purchasing a product and service, consumers